B2B & wholesale pricing on Shopify
Tiered and volume pricing, customer groups and net terms — checkout-safe, on your existing store.
Wholesale on Shopify used to mean a bolt-on app and a lot of compromises. It doesn’t anymore. Between Shopify’s native B2B suite and well-built customer-group pricing, you can run a proper wholesale channel — tiered pricing, minimums, net terms — without a separate platform.
What B2B on Shopify actually gives you
- Shopify B2B (on Plus): company profiles, per-company catalogs and price lists, self-serve wholesale login, and net payment terms — the native, scalable option.
- Customer-group pricing: show approved accounts their tier while retail shoppers see retail prices, on the same store.
- Volume and quantity price breaks: “buy 6, save 15%” style tiers that reward larger orders and lift average order value.
- Order minimums and gated access: enforce minimum quantities or spend, and keep wholesale pricing behind a login.
How we implement it
We start by matching the mechanism to your volume. If you’re on Plus, we configure the native B2B suite properly — catalogs, price lists, company accounts and terms. If you’re on standard Shopify, we build customer-group pricing, gated wholesale access and quantity breaks that hold up. Where you need logic Shopify doesn’t ship, we build it as a custom app or Shopify Function — checkout-safe, so the price a buyer is quoted is the price they’re charged.
Checkout-safe volume pricing, free
Quantity and volume price breaks are the most common wholesale request, and the most common place stores get burned — a JavaScript price change that checkout ignores means orders ship at the wrong price. Our free AOV Bundle app enforces those breaks with a Shopify Discount Function, so the tier the buyer sees is the tier checkout charges. It’s a clean way to add volume pricing before you invest in a full B2B build.
Not sure whether you need Plus, an app, or a custom build? Book a free profit audit and we’ll map the shortest path to a working wholesale channel for your catalog and margins.
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FAQ
Do I need Shopify Plus to sell B2B?
Not necessarily. Shopify Plus includes the native B2B suite — company profiles, per-company catalogs and price lists, and net payment terms — which is the cleanest option at scale. But plenty of wholesale setups run well on standard Shopify with customer-group pricing, quantity price breaks and gated access, and we'll tell you honestly which fits your volume before you upgrade.
How do volume and quantity price breaks work without breaking checkout?
The safe way is to enforce the discount at checkout with a Shopify Function, not just change the displayed price with JavaScript. Our free AOV Bundle app does exactly that — the "buy 6, save 15%" a shopper sees is the price checkout actually charges, so you never ship an order at the wrong price.
Can I run wholesale and retail on the same store?
Yes. We gate wholesale pricing and catalogs behind customer groups or a B2B login, so retail shoppers see retail prices and approved wholesale accounts see their tiers, minimums and terms — one store, two experiences.
Let's hit your goal — b2b & wholesale
Get a free, no-obligation plan tailored to your store, usually within one business day.
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